About Us

Brand Philosophy

At AAR CODE, we believe clothing shouldn’t wait for accessories to feel complete.

So, we decided to change the rules.

Our philosophy is simple:

Fuse fashion with jewellery and give garments a voice of their own. Every piece we create is designed to stand out effortlessly through built-in embellishments, considered details, and textures that feel like modern heirlooms. We treat clothing as wearable art, where adornment isn’t an afterthought, but part of the design from the very first sketch.

As designers, we’re driven by honesty, intention, and the courage to do things differently. We keep our process transparent because trust isn’t a marketing line, it’s a promise. From where our fabrics come from to the hands that craft each piece, we stay open, real, and rooted.

AAR CODE is more than a clothing brand. It’s a mindset of fearless creativity, thoughtful craftsmanship, and fashion that’s complete on its own. We’re here to redefine what “put-together” means to make dressing up feel bold, effortless, and true.

AAR CODE

Where style is built in, where jewellery meets garment. Where fashion feels complete - through and through.

FOUNDERS CORNER

What started as two NIFT girls, Aayushi & Megha, sketching dreams over coffee breaks has today evolved into AAR CODE a brand born from heart, hustle, honesty, and a shared vision to redefine fashion.

AAR CODE is a brand under AAR PAAR, the firm built on purpose, partnership, and passion. AAR CODE was born from one powerful idea. Clothes should be complete on their own. We grew tired of seeing outfits that only came alive with add-ons. So we created a new language of design one where jewellery isn’t an accessory, but an integral part of the garment itself.At AAR CODE, every piece is a fusion of textile and adornment.

We design clothing that speaks through its structure, its details, and its jewellery inspired elements making you stand out without needing anything extra. Each garment carries layers of effort, emotion, craftsmanship, and intention, from the hands that shape it to the thoughts that bring it to life.

At the heart of AAR PAAR and AAR CODE lies a belief we hold deeply. Transparency is a language of trust. From the fabrics we choose to the artisans who craft each piece, our process remains open, honest, and human because fashion shouldn’t just look good it should feel true. So when you wear AAR CODE, you’re not just wearing clothes you’re wearing a new way of seeing fashion. A story of friendship, fearless creativity, and the art of being through and through.

Go Behind the Curtain

HANDS BEHIND